HERE'S THE STORY...

YOUR NEIGHBOR'S KIDS CALLED ME...

They had just inherited their parents home and needed a strategy to sell it.

I GOT TO WORK…

I created and executed a marketing plan that focused on strategic home improvements... Even though they wanted to sell as-is, after our consultation the Sellers agreed to install new carpet on the main floor and to have the house professionally cleaned.  First, I enlisted the help of Russell Sroufe with Upscale Estate Sales.  After the estate sale was complete, I enlisted the help of Ben Henwood with Designer's Home Gallery.  I have worked with Russell and Ben multiple times on both personal and business projects and they are top notch.  Ben has even created a partnership with my Seller clients.  If my listings benefit from new flooring or tilework, he will allow my Sellers to pay for the improvements out of their proceeds AT CLOSING.  Before the home was listed and once the carpet was installed, the marketing began.... social media posts started showing the new carpet.  Next up!  Staging. 

There are 3 types of staging:  occupied staging where I give my Sellers tips on furiture placement, cleaning, etc. to get top dollar.  The next type is virtual staging and the third type is where I bring furniture and decor into the home and style it.  According to the National Association of Realtors, staged homes sell for 3-5% more than vacant homes.  This is something I believe in so much, I have invested in multiple homes worth of furniture and I provide this service to my Seller clients for FREE.  More social media hype was created during the staging process.  I got busy making social media videos, calling in a professional photographer to put the best photos of the home on hundreds of websites, utilized AI to draw more attention to the property on Zillow and Realtor.com and prepared for an amazing Open House.

The Sellers and I also discussed a marketing strategy when it came time to price the house.  They wanted a quick, as-is sale.  With over 2 decades of experience, I know using "as-is" in marketing always drives the price down.  Instead, we needed to create FOMO... fear of missing out.  Speculating the home was worth $310,000-315,000, the Sellers took my advice of listing the house at $300,000 so that online shoppers searching $250,000-300,000 would see it and shoppers searching from $300,000-350,000 would see it.  More eyeballs on a property equals more money in a Seller's pocket.

A BUZZWORTHY LAUNCH...

My marketing created a swamped open hoand multiple private showings that attracted 51 active buyers!

THE OFFER…

3 days after the launch event we accepted a $35,000 OVER ASKING PRICE OFFER.  We also set a record!  This is $20,000-25,000 more than we anticipated... but the FOMO caused buyers to look past the cosmetic updates that were needed and lot that backed to 119th Street.  Not only did the Sellers get more money, they also got the best terms on the offer.

MASTERFUL MARKETING...

My aggressive social media and online marketing created urgency and brought my Sellers top dollar AND the best terms!

12017 W. Meribeau Ct., WICHITA, KS

My marketing strategy and implementation resulted in these sweet results:

3 Days on Market

$335,000 Sold Price... OVER ASKING PRICE. 

18,377 Total Media Views (Only factored Facebook, YouTube and Zillow)